Go to Hoi An Market – The restaurant where the menu begins at the morning market

In Hoi An, there's a restaurant where the story of the meal begins even before the restaurant opens its doors.

At around 4:30 in the morning, while the old town is still quiet, the chefs of Đi Chợ have already begun their market run to select fresh seafood and ingredients for the day. Fish, shrimp, crab, squid, and vegetables are chosen based on what the fishermen have just brought in and what produce is in season.

So the restaurant doesn't have one completely fixed menu. The menu is rewritten every day based on what's available at the market. Seafood may come from the waters around Cu Lao Cham, Cua Dai, or An Bang, and is then prepared the very same day.

This is also the meaning behind the name "Đi Chợ" (Going to the Market). In Vietnamese culture, going to the market isn't simply about buying food, but about choosing the best things for the family. The restaurant brings that very spirit into the dining experience.

The space is located in a yellow house in the La Hối area, with a courtyard and a balcony full of greenery. Visitors can order seafood dishes based on the ingredients available that day, ranging from lobster, crab, and grouper to squid and local vegetable dishes.

But if you want a more complete experience, you can sign up for the Market Tour. Guests will cycle together with the restaurant's team to Hoi An Market, choose their own ingredients, learn how to haggle like a local, then return to enjoy dishes prepared from exactly what they have chosen.

The restaurant also offers cooking classes combined with handicraft activities like painting conical hats or making lanterns, and then you'll use the dishes you've prepared for lunch or dinner. The experiences are guided in English and have supporting materials in Korean, Japanese, and Chinese.

📍 Address: 24C La Hoi, Hoi An, Da Nang

⏰ Opening hours: 11:00–14:00 and 17:00–22:00

🦐 Dining style: Vietnamese Seafood / Vietnamese dining experience

🌊 Special feature: Ingredients are selected from the market and change daily

🚲 Extra experiences: Go to the market with a chef, take a cooking class, make conical hats or lanterns

If you're looking for a restaurant in Hoi An where the very way they prepare the meal is also part of the experience, Đi Chợ is a choice well worth adding to the Vietspots list.